Writing
Essays by Gary Meyer.
Notes on AI, marketing, attention, and the work between them.
I spent two decades relying on data, then learned attention beats it. This is where I work through that shift and what AI changes next. Subscribe via RSS.
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Things I tell anyone who reports to me
The operating agreement I give every person I manage: make the mistake, tell me early, own the outcome, and protect the life you have outside work.
August 21, 2026 · 3 min read · Read →
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Creative ideas, validated by data
I built a career on data-first marketing. Then I learned why creative ideas — not data — drive action, and what the right relationship between the two looks like.
May 28, 2026 · 4 min read · Read →
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’n Boer maak ’n plan
Give a South African some duct tape, 14% battery, and a mild inconvenience, and they will somehow deliver a working solution by lunch.
April 10, 2026 · 4 min read · Read →