Work with Gary Meyer · Toronto

Fractional CMO.
Think clearly. Get it done.

Senior marketing leadership for teams that need clear strategy, good creative judgment, useful AI workflows, and help turning all three into work.

01 — Strategy Fractional CMO & advisory I join your leadership team for 3–6 months to set the marketing strategy, build useful AI workflows, and establish a cadence the team can keep. Best for: Series A–C teams, post-PMF brands, and growing agencies. 02 — Attention Attention audit & workshop Bring me one brand, campaign, or product problem. We'll apply Attention Theory in a one-day intensive or a focused two-week sprint. Best for: pre-launch reviews, campaign post-mortems, and executive offsites. 03 — Stage Talks, panels & podcasts I speak plainly about AI marketing, attention, agentic workflows, and what changes when marketing leaders can build. Best for: conferences, internal sessions, and podcast interviews.

The work behind the title

Strategy that survives contact with the work.

I work as a fractional CMO and AI marketing leader for teams that need a senior operator, not another deck. I help decide what matters, build the systems around it, and stay close enough to the work to know whether the strategy is real.

The receipts are specific. I cut cost per lead by 90% for TATA Motors, rebuilt Virgin Atlantic's lead generation, won South African Tourism's $6M global account, and saved a global non-profit more than $1M in advertising spend. There is more on the About page.

Two ideas shape how I lead: creative ideas should lead and data should validate them, and people do better work when the operating agreement is clear.

Get in touch

Hi.
Let's chat.

Have a strategy problem, a workshop, a stage, or a podcast in mind? Send me a note. I read everything.

[email protected]

Are you available right now?

Yes. I'm taking on fractional and consulting work, and I'm open to the right full-time leadership role.

What does an engagement look like?

A 1–2 week audit or workshop, a 3–6 month fractional role, or a permanent seat on your leadership team. The first call tells us which one makes sense.

Speaking or podcast inquiries?

Absolutely. The best topics are AI marketing, Attention Theory, agentic workflows, and the marketing leader as builder.

Can we start with a 30-minute chat?

Sure. Send me what's on your mind. If I can help, we'll set up a call.

Strategy that survives contact with the work.

Hi.Let's chat.

Hi.
Let's chat.